With this app, we’re collecting the minimum amount of information needed to help us build better products. We have a responsibility to keep people’s information safe and secure. They’ll manage the registration process, all compensation to participants, and customer support. To help us manage the logistics of the market research program, we’ll work with Applause, a long-time partner who is experienced in managing this type of market research and works with many other companies in the industry. Only people who are 18 and older will be eligible to participate at launch, and all participants will be able to opt out at any time. Anyone who uses the app will be compensated for contributing to the research. This is all accessible before participants provide any market research information to the app. We also notify users on the Study from Facebook website and in the Play Store description about what information we collect and how it will be used. As they sign up, people will see a description of how the app works and what information they’ll be sharing with us so they can confirm they want to participate. Once invited, they’ll find the Study from Facebook app in the Google Play Store. When someone clicks on an ad, they’ll have the option to register and, if they qualify, they’ll be invited to download the app. We’ll run ads to encourage people to participate in this market research program.
We’re offering transparency, compensating all participants, and keeping people’s information safe and secure. We’ve learned that what people expect when they sign up to participate in market research has changed, and we’ve built this app to match those expectations. Today we are launching a new market research app called Study from Facebook. We also know that this kind of research must be clear about what people are signing up for, how their information will be collected and used, and how to opt out of the research at any time.Įarlier this year, we announced that we’d be shifting our focus to reward-based market research programs, which means that all research participants are compensated. We believe this work is important to help us improve our products for the people who use Facebook.
Market research helps companies build better products for people. For more information, download the Study app. This means you’ll need a Facebook Viewpoints account to participate in the Study research program. Update on Maat 9:00AM PT: We’ll now run Study through Facebook Viewpoints, our market research app, instead of through Applause.
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